Simple, transparent pricing

Low monthly fee for platform access. Pay per message based on recipient country. Free service window messages are not charged.

Free

Try it out

$0
  • 1 Recipient
  • 50 messages (one-time)
  • All features included
Get Started

Starter

For small teams

$9/mo
  • 5 Recipients
  • Per-message pricing
  • $200 usage cap
  • All features included
Get Started

Pro

Popular

For growing teams

$19/mo
  • Unlimited Recipients
  • Per-message pricing
  • $500 usage cap
  • All features included
  • Priority Support
Get Started

How billing works

1

Monthly platform fee

Your plan fee ($9 or $19) covers platform access, recipients, and all features. Billed monthly through Shopify.

2

Pay per message delivered

Each delivered WhatsApp message is billed based on the recipient's country. Rates are shown in the table below. Failed messages are never charged.

3

Free service window messages

When a recipient replies to a message, it opens a 24-hour window. Messages delivered within that window are free. This can reduce your costs significantly.

4

Usage cap protection

Each plan has a monthly usage cap ($200 or $500) to protect against unexpected charges. Usage is billed hourly through Shopify and resets each billing cycle.

Per-message rates by region

Rates for utility messages (order notifications). Effective April 1, 2026.

RegionPer message
Argentina$0.0364
Brazil$0.0095
Chile$0.0280
Colombia$0.0011
Egypt$0.0050
France$0.0420
Germany$0.0770
India$0.0020
Indonesia$0.0350
Israel$0.0074
Italy$0.0420
Malaysia$0.0196
Mexico$0.0119
Netherlands$0.0700
Nigeria$0.0094
North America$0.0048
Pakistan$0.0140
Peru$0.0280
Russia$0.0560
Saudi Arabia$0.0150
South Africa$0.0106
Spain$0.0280
Turkey$0.0013
United Arab Emirates$0.0220
United Kingdom$0.0308
Rest of Africa$0.0056
Rest of Asia Pacific$0.0158
Rest of Central & Eastern Europe$0.0297
Rest of Latin America$0.0158
Rest of Middle East$0.0127
Rest of Western Europe$0.0239
Other$0.0108

Rates include platform processing fee. Based on Meta WhatsApp Business API pricing. Rates may be updated quarterly when Meta publishes new rate cards.

Ready to get started?

Install Staff Ping from the Shopify App Store. Free plan includes 50 messages to try it out.

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